Account Overview
Total Spend
$3,293.61
Reach
274.9K
Impressions
401.7K
Purchases
19
17 view-through, 2 click-through
Revenue
$1,514.36
ROAS
45.98%
Full Funnel Metrics
| Funnel Stage | Count | Cost Per Action |
|---|---|---|
| Reach | 274,901 | $0.012 |
| Impressions | 401,718 | $0.008 |
| Page Visits | 2,226 | $1.48 |
| View Content | 1,743 | $1.89 |
| Add to Cart | 63 | $52.28 |
| Add to Cart Value | $2,393 | |
| Purchases (Web View) | 17 | $193.74 |
| Purchases (Web Click) | 2 | $1,646.81 |
| Total Purchases | 19 | $173.35 |
| Purchase Revenue | $1,514.36 |
Campaigns: 6 total (3 Active, 3 Paused) |
Objective: Conversions (Purchase) for active campaigns
GRO Hair Serum for Men
Active
Spend
$800.22
Impressions
62.4K
Clicks
467
Purchases
9
CPA
$88.91
vegamour.com/products/gro-hair-serum-for-men
Ad Creative (4 Ads)
Video
Thinning Hair? Skip the Prescriptions. Try the #1 Plant-Based Hair Growth Serum.
Before photo + product shot. Shows visible thinning with GRO+ Advanced product alongside.
Video
Thinning Hair? Go Plant-Based. Try GRO+ Advanced for Men.
Product-focused creative with GRO+ Advanced for Men serum bottle.
Video
10M+ Bottles Sold. See Why Men Are Switching to Plant-Based Hair Growth.
Social proof angle with product imagery. Highlights the scale of Vegamour's reach.
Video
Thinning Hair? There's a Plant-Powered Fix.
10M+ bottles sold. GRO Hair Serum uses mung bean, curcumin & red clover to support visibly thicker, fuller-looking hair in as few as 90 days. No harsh chemicals. No prescriptions. Just results you can see.
Targeting
Ad Group 1: Interest Targeting
Ad Group 2: Keyword Targeting
GRO Ageless
Active
Spend
$697.18
Impressions
79.5K
Clicks
454
Purchases
7
CPA
$99.60
ROAS
110.63%
vegamour.com/collections/gro-ageless
Ad Creative (2 Ads)
Image
Give Gray Hair the Care It Deserves
GRO AGELESS collection product imagery. Clean brand shot highlighting the anti-gray product line.
Image
Gray Hair Care, Reimagined. Plant-Powered. Peptide-Driven.
Full collection lifestyle shot with product range displayed.
Headline Options Used
Embrace / Empowerment: Give Gray Hair the Care It Deserves • Your Gray, Your Way • Silver Hair, Golden Standards • Aging Gracefully Starts Here • Own Your Gray
Science / Ingredients: Gray Hair Care, Reimagined. Plant-Powered. Peptide-Driven. • The Science of Silver • Peptides Meet Plant Power
Problem / Solution: Tired of Dull, Dry Gray Hair? • Gray Hair Deserves Better Than Drugstore Purple Shampoo • Why Gray Hair Needs Its Own Routine
Social Proof: 10M+ Bottles Sold. Now We're Tackling Gray. • The Brand Behind 10M Bottles Has a Gray Hair Line
Curiosity / Intrigue: What If Your Gray Hair Looked Even Better? • The Gray Hair Secret Nobody's Talking About
Science / Ingredients: Gray Hair Care, Reimagined. Plant-Powered. Peptide-Driven. • The Science of Silver • Peptides Meet Plant Power
Problem / Solution: Tired of Dull, Dry Gray Hair? • Gray Hair Deserves Better Than Drugstore Purple Shampoo • Why Gray Hair Needs Its Own Routine
Social Proof: 10M+ Bottles Sold. Now We're Tackling Gray. • The Brand Behind 10M Bottles Has a Gray Hair Line
Curiosity / Intrigue: What If Your Gray Hair Looked Even Better? • The Gray Hair Secret Nobody's Talking About
Targeting
Ad Group 1: Interest Targeting
Ad Group 2: Community/Keyword Targeting
GRO Hair Serum
Active
Spend
$485.48
Impressions
98.7K
Clicks
371
Purchases
1
CPA
$485.48
vegamour.com/products/gro-hair-serum
Ad Creative (4 Ads)
Video
Thinning Hair? There's a Plant-Powered Fix.
10M+ bottles sold. GRO Hair Serum uses mung bean, curcumin & red clover to support visibly thicker, fuller-looking hair in as few as 90 days. No harsh chemicals. No prescriptions. Just results you can see.
Video
Thinning Hair? There's a Plant-Powered Fix.
Variant creative with lifestyle application footage. Same core messaging with different visual treatment.
Video
Thinning Hair? There's a Plant-Powered Fix.
Product and results-focused creative. Variant angle highlighting the serum's plant-based formula.
Video
Thinning Hair? There's a Plant-Powered Fix.
Close-up application creative showing serum usage and texture.
Ad Copy (All 4 Variants)
Headline: Thinning Hair? There's a Plant-Powered Fix.
Body: 10M+ bottles sold. GRO Hair Serum uses mung bean, curcumin & red clover to support visibly thicker, fuller-looking hair in as few as 90 days. No harsh chemicals. No prescriptions. Just results you can see.
CTA: Shop Now
Body: 10M+ bottles sold. GRO Hair Serum uses mung bean, curcumin & red clover to support visibly thicker, fuller-looking hair in as few as 90 days. No harsh chemicals. No prescriptions. Just results you can see.
CTA: Shop Now
Targeting
Ad Group 1: Interest Targeting
Ad Group 2: Keyword Targeting
Paused Campaigns
GRO Lash Serum
Paused
Spend
$541.32
Clicks
298
Purchases
0
Ad Copy
Headline: Longer Lashes, No Prescription.
Landing: vegamour.com/products/gro-lash-serum
Landing: vegamour.com/products/gro-lash-serum
GRO Supplements
Paused
Spend
$468.12
Clicks
241
Purchases
0
Ad Copy
Headline: Biotin Gummies That Work.
Angles tested: Nutrafol comparison, ingredient transparency, convenience
Landing: vegamour.com/products/gro-biotin-gummies
Angles tested: Nutrafol comparison, ingredient transparency, convenience
Landing: vegamour.com/products/gro-biotin-gummies
GRO Shampoo & Conditioner & Serum
Paused
Spend
$301.29
Clicks
167
Purchases
0
Ad Copy
Headline: Shampoo for Thinning Hair.
Landing: vegamour.com/collections/shampoo-conditioner
Landing: vegamour.com/collections/shampoo-conditioner
Key Takeaways
GRO Ageless is the Only Profitable Campaign
At 110.63% ROAS, Ageless is the only campaign generating more revenue than spend. It accounts for 7 of 19 total purchases with a $99.60 CPA. The "give gray hair the care it deserves" empowerment angle is resonating well with the target audience.
Men's Campaign Drives the Most Purchases
GRO Hair Serum for Men generated 9 of 19 total purchases (47%) at $88.91 CPA, making it the highest volume converter. However, ROAS is below breakeven. The "Skip the Prescriptions" angle drove engagement but has compliance risk (flagged in separate review).
GRO Hair Serum (Unisex) Underperforming
Only 1 purchase on $485.48 spend. Highest impressions (98.7K) but lowest conversion rate. All 4 ad variants use the same headline, limiting creative testing.
Paused Campaigns Had Zero Purchases
Lash, Supplements, and Shampoo collectively spent $1,310.73 with zero purchases. The click-optimized bidding strategy drove cheap traffic ($1.65 CPC average) but no bottom-funnel conversions. These were correctly paused.
Strong Top-of-Funnel, Weak Conversion
The funnel drops sharply: 2,226 page visits narrowed to 63 add-to-carts (2.83% rate) then 19 purchases (30.16% cart-to-purchase). The page visit to add-to-cart step is the biggest leak.
Campaign Performance Comparison
| Campaign | Status | Spend | Impr. | Clicks | Purchases | CPC | CPA |
|---|---|---|---|---|---|---|---|
| GRO Hair Serum for Men | Active | $800.22 | 62.4K | 467 | 9 | $1.71 | $88.91 |
| GRO Ageless | Active | $697.18 | 79.5K | 454 | 7 | $1.54 | $99.60 |
| GRO Lash Serum | Paused | $541.32 | 69.4K | 298 | 0 | $1.82 | N/A |
| GRO Hair Serum | Active | $485.48 | 98.7K | 371 | 1 | $1.31 | $485.48 |
| GRO Supplements | Paused | $468.12 | 54.2K | 241 | 0 | $1.94 | N/A |
| GRO Shampoo & Conditioner | Paused | $301.29 | 37.5K | 167 | 0 | $1.80 | N/A |
| Total | $3,293.61 | 401.7K | 1,998 | 19 | $1.65 | $173.35 |